Twitter Launches Advertising Program For Small Businesses
Posted on Wed, Mar 28, 2012 @ 04:38 PM
Millions of businesses are using social media applications to promote their products and services because it enables them to connect with customers and prospects in real-time. Twitter is one the most popular social networking services. As of this post, there are more than 300 million Twitter users, and many of them are people who work at small businesses. This week, Twitter announced its new advertising program for the small business community. 
Tweet Your Way to Business Success
Twitter's new ad program is the result of the social media giants? recent partnership with American Express. With this program, small businesses and merchants that are American Express cardholders can advertise on Twitter. This is a cost-effective way for smaller businesses to promote their services the same way that large well-known brands do.
With the new Twitter advertising program, small businesses can take their social marketing efforts to the next level with targeted promotions and messages, in addition to promoted Tweets. A promoted Tweet is one that has a higher likelihood of showing up when you do a specific keyword or hashtag search on Twitter.
Can My Small Business Participate?
Currently, the new Twitter advertising program is only being made available to approximately 10,000 small businesses in the US, but more of them will be able to participate in a few weeks. Check the Twitter blog to read updated information about this exciting new program.
How Much Will The Twitter Advertising Program Cost?
Once your small business becomes eligible to participate in Twitter?s advertising program, you get started with any budget you like. Twitter?s ?promoted products? link has all of the details on Promoted Tweets, Promoted Accounts and Promoted Trends, which are billed on a cost-per-engagement or cost-per-follower basis.
Twitter Branded Business Pages
Twitter is also rolling out branded business pages that allow for a more personalized look and feel. These enhanced profile pages better communicate your business? brand messaging with visual content, custom backgrounds, header images and embedded video. In addition, you can even place featured tweets at the top of your branded business page to promote a new product or service, press release or limited-time offer.
Connect With Balboa Capital on Twitter
Balboa Capital recognizes the power of social media as it relates to business marketing, and Twitter is one of many applications we use on a daily basis. Our Twitter network is made up of entrepreneurs, small businesses, marketing professionals and many other business-industry contacts. We are actively engaged on Twitter and only make posts and re-tweets that are relevant and interesting to our followers.
You can connect with Balboa Capital on Twitter @balboacapital.
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