Creating New Business With Networking Basics : : Dark Horse Articles

One of the most important skills you need to succeed in business is being good at networking, and if you are, you should never have any trouble bringing in new business. Good networking doesn?t have to mean endless hours of schmoozing; with the right approach, staying connected, expanding your networks and creating new business can actually be relatively easy. The following looks briefly at some networking basics that are sure to help you bring in some new business.

Attend the right events

Attending business networking events can take up a lot of valuable time in your schedule, but you need to go to at least some in order to ensure you are staying in the loop, making new contacts and keeping on everyone?s radar. The right connections in business can make all the difference, so make sure you are doing your research and are at all of those important conferences and gatherings, because if you are going to take the time to attend an event, you should make it one that matters.

Professional networking sites

Websites like LinkedIn are fantastic resources for making new connections, as well as reconnecting with those you may have fallen out of contact with. With over 150 million users worldwide, smart business people have been making the most of this phenomenal networking opportunity, leading to almost endless possibilities for business collaboration and expansion. You may already have an inside connection in that corporation or supplier you are looking to do business with, and with LinkedIn it is easy to reconnect and help give your business the inside running.

Quality promotional materials

It is important when you are networking that any of your business or promotional materials are high quality, as often your materials will be all someone has to judge you on. So when you are getting your business card printing or booklet printing done, spend a little extra to make sure they are high quality.

Utilising Social Media

Considering that millions of people use Facebook, you would be silly not to set up a Facebook page for your business, and even if it leads to only a handful of sales, it will be well and truly worth it just for maintaining connections. Twitter and Flickr also both offer a great way to stay connected, network and keep everyone up to date on the latest with your business. Being connected to potential customers will mean you are at least on their radar, and if something should come up and they need to utilise your business, it will be easy for them to contact you straight away.

Expanding your network

A good business network will include anyone and everyone who has anything to do with your business, from your immediate staff right through to the plumber and your event caterers ? after all, you never know where a new sale might come from. Make a point of exchanging business cards with other professionals, regardless of their industry, because if you help spread the word about them, they can do the same for you.

You can?t succeed in business without a good network, as your networks should be what help keep a steady flow of business coming through your door, and providing you are also offering a quality product or service, your only problem should be keeping up with the work. Make sure your networks are strong, growing and bringing in the business by being proactive with your networking and developing them constantly.

Source: http://www.darkhorse.com.au/blog/2012/07/15/creating-business-networking-basics/

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