Change Is Propelling New Journalism | Harmony Thiessen ...

Richard Gingas, Googles News and Social top gun, recently spoke at a conference for Journalism (The Association for Education in Journalism and Mass Communication)?in Chicago. ?Gingas urged the audience to not only accept that journalism is in a state of major change, but find ways to embrace it while understanding change is continuous and inevitable.

Gingras posed that the elemental position of offering news to the?audience?remains continuous while the delivery methods are changing daily. ?The use of the internet, stories told my the audience, the interplay with social media and the reduced attention spans of readers (listeners) requires new ways of accomplishing their respectable task : informing the public of news and events.

Gingras suggests in his speech that an openness to what is, rather than a fight to remain status quo, will give rise to creative applications and successful ventures.

?Open Thinking for Change

How open is your mind for the changes that face your industry or efforts? ?This is not so easy to determine. ?We get fixed on thought patterns that insist the familiar must be protected above all. ?In the newspaper industry for instance, the big giants fought to the end to preserve the printed page and normal delivery methods. ?The public simply forced changed by unrenewed subscriptions and online preferences.

For several years the battle wearied news mogels bemoaned the change. ?A article printed in the American Journalism Review in 2006 shares the stories and predicaments of some of the nations largest news chains scrambling to find a way to get back in the game before it was too late.

??Newspapers across the country have established their?presence on the Web?and are aggressively developing additional online products. They are launching niche publications and reaching out to new audiences, particularly minorities. It?s all part of a critical?transformation?: from newspaper companies to information companies.? ?(Jay Smith, president of Cox Newspapers, 2006)

Today we see a plethora of these products targeted to specific readers, or ?tribes? as Seth Godin would call them. ?Change made it?s way into the mainstream by a force, and finally by cooperation.

Save Yourself the Hassle ? Embrace the Continuous Flow

While it is certain that some things need preserving ? love for moms, apple pie, mashed potatoes and old cars, there is a vast unknown of possibilities in our industries and work?environments?if/when we find a way to ?embrace change and become the masters, or at the very least, cooperators if not champions of change.

Change offers new views, fresh input, unique challenges, and unlimited potential. ?Like a damn, when the gates are opened, change can and will rough up the edges of our world while regenerating and empowering fresh energy for the future.

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Source: http://harmonythiessen.com/2012/08/how-change-is-propelling-new-journalism/

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